ABOUT
US
Switalskis is an award-winning law firm, recently listed in
The Sunday Times Best Places to Work for the third consecutive year.
Established in 1993 by Stephen Switalski, we began with a
focus on child care law and criminal law from a single office in
Wakefield. Since then we’ve expanded to 12 locations employing
approximately 400 people who provide a wide array of specialist legal services.
A career at Switalskis means being part of a firm that cares
and is here for you. We’re dynamic and progressive, and we never stand still.
Last year we were crowned Large Firm of the Year at The Yorkshire Legal Awards
and named in the top 50 fastest growing companies in Yorkshire in the Yorkshire
Growth Index.
THE ROLE
We are looking for an enthusiastic, experienced and
strategically minded Marketing & Business Development Manager to play a
leading role in the continued growth of the firm.
In this role you can be based from any of our offices across Yorkshire.
This hybrid role spans marketing, communications and business development, with
a particular focus on supporting business growth, strengthening client and
referrer relationships, and enhancing the firm's profile across our property
and corporate service areas.
Reporting to the Head of Marketing & Business
Development, you will lead the development and delivery of Marketing & BD
plans, build strong relationships with key stakeholders, identify growth
opportunities, and oversee the successful delivery of campaigns, projects and
team outputs.
WHAT YOU'LL BE DOING
Stakeholder Management
- Lead
relationships with directors, service areas and key internal stakeholders,
including committees and the management team.
- Be
an ambassador for the firm's brand and values.
Strategic Marketing & BD Planning
- Play
a key role in the creation and delivery of marketing and business
development strategies for your service areas.
- Develop
annual marketing plans aligned to business objectives and focused on
measurable outcomes.
- Conduct
market, client and competitor research to identify opportunities for
growth and differentiation.
Marketing Programme Delivery
- Oversee
the delivery of marketing and business development activity and campaigns.
- Ensure
consistent brand messaging across all channels.
- Lead
and coordinate initiatives including:
- PR
and media relations.
- Events,
sponsorships and community engagement.
- Website,
digital marketing and social media.
- Advertising
campaigns.
- Awards,
directories and recognition programmes.
- Measure,
evaluate and report on return on investment.
Business Development Leadership
- Support
the development and delivery of business development strategies across the
property and corporate service areas, helping to drive sustainable growth.
- Identify
and develop opportunities with target clients, referrers and strategic
partners, building strong external relationships and supporting the
conversion of opportunities into instructions.
- Work
closely with directors and practice teams to develop commercially focused
BD plans and ensure agreed actions are delivered.
- Assist
with the development and promotion of existing and new services, including
market positioning, client targeting and launch activity.
- Lead
on pitches, proposals and credentials, coordinating input from fee earners
and helping maximise conversion opportunities.
- Monitor
and report on business development activity, pipeline performance and ROI,
making recommendations for continuous improvement.
Supplier & Budget Management
- Manage
relationships with key suppliers, including PR, digital and brand
agencies, ensuring high-quality delivery and value for money.
- Build,
manage and monitor marketing and business development budgets.
Client Satisfaction & Insight
- Oversee
client feedback channels, including Trustpilot, ReviewSolicitors, Google
and legal directories.
- Maintain
a strong bank of testimonials, case studies and client success stories.
- Use
client insight to inform marketing and business development activity.
Reporting & General Responsibilities
- Produce
monthly management reports and KPI updates.
- Contribute
to firm-wide projects and strategic initiatives.
- Ensure
compliance with internal policies and procedures.
- Undertake
any other reasonable duties as required by senior leadership.
WHAT WE’RE LOOKING FOR
- Degree
in Marketing or CIM Level 6 Diploma.
- At
least 5 years' marketing experience within the property, corporate or
professional services sector, ideally within a law firm.
- Proven
success delivering marketing and business development initiatives,
including building relationships, identifying opportunities and
contributing to business growth.
- Experience
managing, coaching and developing teams.
- Strong
stakeholder management and influencing skills.
- Excellent
written, verbal and interpersonal communication skills.
- Strong
organisational, project management and prioritisation abilities.
- High
attention to detail and the ability to manage multiple priorities.
- Strong
IT skills, including Microsoft Office.
- A
proactive, commercially minded self-starter who can work effectively with
senior leadership.
Desirable
- Experience
of key account marketing.
- Understanding
of legal industry dynamics and professional services marketing.
click the link below to submit your application and a member of the team will be in touch. For any questions please contact
Recruitment@Switalskis.com